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About USPL

Since 2015, Universal Sportsbiz Pvt. Ltd. (USPL) has been shaking up the Indian fashion industry with on-trend products, smart celebrity tie-ups, and an unerring finger on the pulse of India’s youth. It has quickly created a mark for itself, and is today regarded as one of the key players in the category. Headquartered in Bangalore, USPL’s brand portfolio includes Wrogn, Imara and Ms.Taken.

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By Virat Kohli

Wrogn was co-created with Virat Kohli, India’s cricketing hero and among the world’s biggest sporting icons. With its breakaway youth fashion and razor-sharp attitude, Wrogn has become a mainstay in the wardrobe of young Indian men.

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By Kareena Kapoor Khan

IMARA is influenced by beloved Bollywood icon and fashionista, Kareena Kapoor Khan. Her fierce and unique fashion sense brings an edge to IMARA’s range of designs that give a modern touch to traditional ethnic wear. Kareena for IMARA, Kareena is IMARA.

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By Kriti Sanon

Ms.Taken is a line of western wear for women endorsed by Kriti Sanon, one of Bollywood’s hottest new stars. With its progressive voice and stunning designs, Ms.Taken inspires the bold and carefree Indian woman of today to break new ground with style. 

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